Checkfront News & Interests

How to Write Product Descriptions That Convert Into Bookings

Running a business online presents some unique challenges that don’t really come up in brick-and-mortar stores. In a physical location, your customer can typically get an idea of your product through sight, sound, and touch; they can ask questions and decide whether they want to buy. Online, they are stripped of that sensory capability, and it…


How to Respond to Positive Reviews

If you look around the internet (including this very blog), there are hundreds of articles telling business owners how to respond to negative online reviews—what to do, what not to do, and how to avoid an embarrassing public meltdown. Rare is the advice on how to handle things when a customer leaves a rave, rather…


How to Turn New Customers Into Old Regulars

There’s nothing more exciting than meeting and interacting with new customers—it’s an opportunity to spread your passion and get some new business. But your job isn’t done when the transaction goes through; it takes much less effort to encourage customers to return than it does to get new ones in the door. There’s a lot…


Use Google Alerts to Stay On Top of the Conversation

  The internet is a marvellous place which has revolutionized the way we work, live, and buy. It’s never been easier to get your message out there and you can log on and have almost any piece of information you could ever want right at your fingertips in no time. However, the ubiquity of the…


3 Emails to Improve the Post-Booking Experience

Even after operating for years, there’s still a little rush of pride whenever you make a new sale or get a new booking. Small businesses put in a lot of hard work, and it’s nice to see it pay off. However, your relationship with the customer shouldn’t end when the payment gets processed or the…


The Business Benefits of YouTube

As a small business, it’s very important to market yourself in as many ways as possible, taking advantage of multiple channels. This may include optimizing your site to appear highly on search engine results pages, as well as involving yourself in social media outlets to gain traffic and fans. While Facebook and Twitter are important,…


New Add-on Brings OTA & Channel Management to Checkfront

For accommodation providers, listing properties online can be a tricky and difficult line to walk. There are many different channels or online travel agencies (OTAs) – think Booking.com, Expedia, Airbnb, etc. – available which can help you sell your rooms; they are huge websites visited by millions of customers each year. According to Phocuswright, when…


What Makes a Good Souvenir?

If you run a tourism-based business, you may want to help your customers keep their memories intact by offering them some souvenirs or branded merchandise that they can take home to commemorate their visit. Done correctly, merchandising can become a significant portion of a businesses revenue. But what makes for a good souvenir? A Picture…


Checkfront v3.4 is Here!

Checkfront 3.4 is here, and with it comes a new integration, security measures, and better reports. Here’s a breakdown of what’s new and what’s changed. Please note: Some nodes may be on a different version of the platform while we roll out. You’ll find your current version listed under Manage > System in your account. …


Why Excel Spreadsheets Can’t Compete with an Online Booking System

Running a reservation-based business involves paperwork and planning. It’s about more than just transactions; you need to schedule your bookings, keep track of who has paid what, and assign tour guides or inventory without accidentally doubling up. This is a challenge no matter what, but it becomes especially difficult when your booking system is a…


Two-Factor Authentication in Checkfront

Two-factor authentication is an increasingly popular method of protection against password phishing and identity theft, and it’s particularly important for those who conduct transactions online. If a malicious user got ahold of your password and logged into your account, they would have access to a lot of vital data and commerce details that could seriously…


How Using Google Analytics Can Help Your Business

Have you ever wondered how many people are visiting your website, and how they found it? How about knowing which blog post is your most popular? There’s a tool that can easily give you those answers, and many more. Out of thousands of Checkfront users, only about 25% are using the Google Analytics plugin. This is…


Visualizing Your Booking Funnel with Google Analytics

Google Analytics and Checkfront are a marriage made in data heaven. If you’ve used the app, you know that there are a few steps to booking something; customers must choose their item, put in their information, and are taken to a payment page followed by a receipt page. With Analytics, you can see through the…


Checkfront Upgrades to PCI DSS 3.1

The Payment Card Industry Data Security Standard (PCI DSS) is a set of guidelines which regulate all organizations which handle credit cards. Any merchant processing credit card transactions must comply with the standards, which help prevent fraud and increase security. Checkfront has now upgraded to PCI 3.1 SAQ D compliance. Checkfront users are safe to…


Entice Customers to Stay Longer with Tiered Pricing

Checkfront is a very powerful booking system with a lot of different options and capabilities. We covered variable group pricing in a previous blog post, but there’s more than one way to set different prices for different configurations. Tiered pricing structures work really well for accommodation owners; it uses a combination of rule sets and…


4 Features Your Mobile Booking Site Really Needs

With Google’s so-called ‘Mobilegeddon‘ update in late April, websites are being heavily scrutinized for mobile-friendliness—and potentially demoted from mobile searches if they’re not properly formatted. There has never been a more important time to ensure that your website is compatible with mobile browsers and small devices, and yet a staggering number of small businesses do…


5 Smart Things You’ll Want To Do With Events

Checkfront’s booking events logic is very powerful, and there are many different ways you can use it. While it’s easy to make seasonal rates or special sales, events are about more than just price adjustments; with a combination of the right rule sets and event types, you can create complex situations quite easily. Here are five…


It’s Time to Get Mobile-Friendly

As we’ve said time and again, mobile friendliness is extraordinarily important to your website. It’s about to become even more vital, as today Google rolls out an update to its search algorithm which specifically rewards mobile-friendly sites—and penalizes those who haven’t optimized for phones and other small devices. It’s not really surprising that this change is…