The state of mobile bookings for tours & activities
Mobile is the key to in-destination bookings.
Uncover the nature of mobile bookings
Mobile use is on the rise. Today, mobile accounts for 51.2% of global internet usage. But for tour and
activity providers, we believe the impact of mobile is
Things you will learn:
The growth of mobile
Last year, mobile bookings made up almost half (44.3%) of all bookings. That alone tells us tour and activity operators need to pay attention to mobile.
The average booking window
Many travellers book in advance, but what about those who book in destination? The timeline can vary depending on your audience.
Desktop vs mobile
Mobile and desktop sessions are not equal. While the volume may be similar, users may take more action depending on the technology they are using.