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The 8-Step Marketing Strategy Workbook

Make the most of your marketing efforts with a well-thought-out master plan.

8 Step Marketing Strategy Workbook header image

Take command of your brand

Do you jump on the latest marketing trends without thinking about whether it makes sense for your business? Get a better handle on your tactics from now on with a marketing strategy that’s bound to get you results.

Double down on your marketing

8 Step Marketing Strategy Workbook sample pages

Here’s what you’ll cover:

SWOT Analysis

Your top Strengths, Weaknesses, Opportunities, and Threats to look at your business in new ways and from new directions.

Value Proposition

Why someone should book with you over the competition based on what you do differently and the tangible value you bring to the experience.

Guest Personas

Who’s your ideal guest, where do they hang out online, what are they most interested in, and what’s their number one motivation for booking?

And much more

Including competitor profiles, marketing mix, and your final roadmap.

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