Let’s Test Your Travel Website Homepage Design

By Erick Tomaliwan

Marketing StrategiesMarketing Strategies

Man drinking coffee sitting at desktop computer

Have you ever checked your homepage conversion rate? Do you know what a good conversion rate is for a travel site is? Do you know what a conversion rate is?

If you answered no to any or all of those questions, that’s okay. We’re here to help.

If you answered yes to all of them, you can go ahead and take the quiz.

Your booking conversion rate is the number of people that make a booking divided by the number of people that landed on your site.

The average conversion rate for travel websites is 0.4%, and Airbnb’s is 10.2%!!

So how do you take your homepage from blah to I NEED TO BOOK NOW!?

The anatomy of a booking homepage

Breakdown of the anatomy of a booking homepage from top to bottom

There are certain elements of your homepage that make it easier for visitors to find the information they are looking for and guide themselves to make a booking, like a book now CTA.

While this test won’t find your conversion rate for you (you have to calculate that yourself), it is a good gut check to ensure you have all the elements you need.

So how good is your homepage? Take the test to find out.

If you scored above 95, you are a homepage master. Congrats!

If you scored above 80, you are on the right track and could improve your conversion rate with a couple of additional tweaks.

If you scored 65 and above you have all the key elements of a homepage and should have an average conversion rate.

If you scored less than 50, you are missing essential elements from your homepage and probably aren’t seeing a very high conversion rate.

How did you do?

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