The Homepage Optimization Handbook for the Tourism Industry

Create a welcoming homepage that shows guests the path to booking.

Make your homepage more inviting

Your homepage is often someone’s first impression of your business and first step toward booking with you. Make the most of it by incorporating elements in your design that motivates them to stick around and explore the rest of your website.


Learn the building blocks of a successful homepage


How to set up your homepage to lead visitors down the booking funnel.

What design elements entice visitors to continue scrolling and clicking.

Best practices you can easily implement on your own website, like copywriting tricks.

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