Gift Certificates: Ready, Set, Sell!December 17, 2015, Stephanie Brachat
Two weeks ago, just in time for the big rush of holiday shoppers, Checkfront released our new gift certificates add-on. We’ve been amazed how many of you have already jumped in and started using this new feature, but for those of you who haven’t had a chance yet, here’s a quick intro:
Checkfront’s gift certificate add-on (included in our Pro, Plus, and Enterprise plans.) lets you offer customers redeemable gift certificates that can be applied towards the value of a future booking with your business. These gift certificates are fully customizable, allowing you to set the value and determine the period of validity. What’s more, a gift certificate can be used more than once. So, if a customer has a $100 gift certificate, but their booking is only $50, they will still have $50 left to spend at a later date!
There are two ways to put gift certificates in your customer’s hands:
- Create gift certificates (of varying values) that appear as purchasable items on your booking pages.
- As an admin, issue certificates manually – without requiring payment.
If you’ve previously shied away from gift certificates because of the work involved in tracking, it’s time to reconsider. According to the National Retail Federation, more than 73% of us will buy at least one gift card this holiday season. They’re great for generating revenue in the off-season, widening your customer base to those who receive them, and as a bonus, with redemption rates rarely hitting 100%, gift certificates can be a high margin revenue stream.
Barely two weeks in, we’ve already seen more than 400 gift certificate items created. Keep them coming!
How To Get Started
To enable the Gift Certificates add-on in your Checkfront account, navigate to Manage > Add-ons.
The full support document on how to start selling gift certificates through Checkfront is available here: https://www.checkfront.com/support/docs/add-ons/gift-certificates
A final note: Please continue to send in your suggestions for future updates. Our product team is already working on ideas for the second version of this add-on, but we’d love to incorporate as much first-hand feedback as possible.
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