Ad campaign structure
How to set up your ad campaigns the way Facebook intended and what to choose from the different options to optimize your ads for a specific goal.
The type of audience you should target for each stage in the booking journey and how to build custom audiences in a few easy steps.
Creative ad formats
How to think outside of the box using the available design and copy elements that help each ad stand out, whether on Facebook or Instagram.
Plus 9 tourism Facebook ads for inspiration!