The Beginner’s Guide to Facebook Ads for Tour Operators

How to run Facebook ads that reach the right audience from discovery to booking.

Make your Facebook advertising worth every penny

The cost of Facebook advertising can add up quickly and leave you with poor results (and regret) if you don’t know what you’re doing. Stop the guess-work with a more refined Facebook ad targeting strategy for every stage in the booking journey.

The Beginner's Guide to Facebook Ads for Tour Operators

Get a grip on your Facebook advertising strategy

Here’s what you’ll learn:

Ad campaign structure

How to set up your ad campaigns the way Facebook intended and what to choose from the different options to optimize your ads for a specific goal.

Targeted advertising

The type of audience you should target for each stage in the booking journey and how to build custom audiences in a few easy steps.

Creative ad formats

How to think outside of the box using the available design and copy elements that help each ad stand out, whether on Facebook or Instagram.

Plus 9 tourism Facebook ads for inspiration!

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