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Product Marketing Manager

Sorry – this position has been filled as of Feb 2016. Please review our other job postings or check back later.

Location: Victoria, BC

Checkfront is seeking a talented and competitive Marketing Manager to continue the rapid growth of our SaaS offering, which has grown revenues >100% year-over-year since launching in 2010. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.

Your role will be to help Checkfront position and market its core product and platform. Reporting to the Director of Product, this role will develop product messaging, lead product launches, and activate our brand across multiple marketing channels.

Qualities We Look For

  • You are relentlessly driven, self-motivated and goal-oriented
  • You don’t wait for someone to hand things to you – you create it, start it, do it
  • You know that opportunity is often disguised as hard work
  • You are empathetic and quickly able to establish rapport in a variety of settings
  • You are professional and ethical at all times

Responsibilities

  • Plan and execute SEO/SEM, marketing, email, social media and content marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Design, build and maintain our social media presence
  • Instrument conversion points and optimize user funnels

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Why Join Us

We're an ambitious bunch, with our eyes laser-focused on our product and customers. You'll be surrounded by talented team members who share a common vision for what an amazing workplace should be, and have the opportunity to help shape how we build a world-class software company right here in downtown beautiful Victoria BC.

How To Apply

If you think you can lift our team to the next level, send your resume and cover letter to hr@checkfront.com.

Please include a list of any relevant projects / applications / websites / jobs you have contributed to, and what your role was.

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