We’ve been digging through some of our past data and made a crazy discovery. Last year, 53% of all Checkfront customer bookings were made on mobile phones.
That’s more than half!
There are two factors at play here. One— people are relying more on their phones to browse the web. And two, travelers don’t take their computers traveling. So anything that they book in-destination, like tours and activities, are done with their phones.
If you want to capture those in destination travelers, (translation half of your potential customers), you need a mobile optimized website.
This might sound silly, but it’s frustrating to follow a link on your phone, only to land on the wrong page. Almost frustrating enough to make you leave the site.
This is where finger-friendly CTA’s come in.
A call-to-action, or CTA, is a button that prompts website browsers to take the next step. Not only do they have to explain what that next step is— but be large enough that people go to the right place.
The “Book Now” button above explains itself. A visitor would intuitively know the next step would be to book a tour with The London Experience and can easily push it with their fingers or thumbs.
Remember mobile browsers have little patience, we’ve found the average number of pageviews to be around 2.1. So you’re more likely to get bookings if the second page your users see is a page where they can make a reservation.
Which leads us to our next point.
When someone gets to your website they already have an idea of what they are looking for— not just the type of activity they want but a party size and travel dates as well. So your job is to help them narrow their search.
Site Builder does this with a search widget that you can add to the homepage of your website. Instead of browsing all of your tours only to find the one they pick is full, visitors can filter activities by availability on their day of choice.
By only showing relevant tours you help your visitors reach their (and your) main goal— booking your tours.
Seamless booking experience
The steps between choosing an activity and payment must be seamless. Any frustration or confusion could lead to cart abandonment.
To create mobile booking steps, think about the questions you’d ask your guests on the phone and present them in a way that makes sense.
With big buttons, pop-up calendars, and clear timeslots— Site Builder plays the part of a helpful booking agent guiding your guests through the booking process.
Smart caching (loading)
Did you know that 40% of consumers will leave if a site takes more than 3 seconds to load?
Website speed is one of the most significant indicators of mobile site performance.
To help improve your mobile website speed, Site Builder uses many caching practices. Caching is how a website stores your website content so it can be delivered quickly upon request.
You can think of your website as a gift. When a visitor goes to your site, they are requesting the present, and you must unwrap it before you give it to them.
Instead of wrapping your website as a whole, Site Builder separates your content— your images in one package, your text in another and so on. By dividing the packets, Site Builder unwraps the smaller content first, so people don’t have to stare at a blank screen as your website loads.
How to get Site Builder
If you are already a Checkfront customer, we’ve got you covered. You can add Site Builder to your account free for 21 days. We’ll automatically transform your inventory into search-friendly item pages, so all you do is pick a theme and design your homepage.
If you’re not yet a Checkfront customer, no worries. You can test out Checkfront’s Booking Manager (which you need to set up your inventory) and Site Builder at the same time. We recommend you only set up a few items at first so you can get a feel for how everything works together.
And as always, everyone has access to Checkfront’s friendly 24/7 support team.