Are You Benefitting from Facebook’s ‘Book Now’ Button?

by Kyla Steeves

If you’re using the Checkfront plugin for Facebook already, you know that having the “Online Bookings” tab displayed at the top of the page is beneficial. It allows customers to book right on your page without becoming distracted and leaving your site. But Facebook has another way to prompt customers — through a call to…

Case Study: How Zrce.eu Targets Travelers with Checkfront’s Mobile Bookings

by Kyla Steeves

Known for its music festivals, open air nightclubs and ideal location on the Croatian Coast, Zrće Beach attracts party goers worldwide. Near the small town of Novalja, it has become a popular summer destination — challenging Ibiza for top party spot in Europe. But it hasn’t always been this way. Though Zrće beach has been…

How to be a Better Tour Guide with Storytelling

by Kyla Steeves

A traveler arrives in a destination full of wonder and excitement. There’s new architecture to admire, new food to taste, new activities to enjoy — everything is new. It’s all thrilling to experience for the first time, but made all the better with a tour guide. Because with storytelling, a tour guide can inform and…

Online Marketing Trends for Tour Operators to Watch in 2018

by Kyla Steeves

Keeping up with online marketing trends is like keeping up with the newest flavour of potato chips — one week it’s all about the smoked salmon and the next, your friend is digging through a bag of yam and kale (these flavours do not exist — but I will submit a request). With technology, much…