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	<title>Checkfront</title>
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	<link>http://www.checkfront.com</link>
	<description>International leader of online fulfillment for hospitality services</description>
	<lastBuildDate>Thu, 04 Mar 2010 06:39:48 +0000</lastBuildDate>
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		<title>Checkfront</title>
		<url>http://www.checkfront.com/cfi/images/checkfront-fb.png</url>
		<link>http://www.checkfront.com</link>
		<description>Checkfront</description>
		</image>		<item>
		<title>New Joomla! Plugin</title>
		<link>http://www.checkfront.com/joomla</link>
		<comments>http://www.checkfront.com/joomla#comments</comments>
		<pubDate>Thu, 04 Mar 2010 05:21:54 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Integrate]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[Plugin]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=673</guid>
		<description><![CDATA[After many requests,  we&#8217;re happy to announce our new plugin for the much loved Joomla!* CMS.  
As with our Wordpress plugin, the Checkfront Joomla plugins is a wrapper for our Dropbox, but also adds extra session handling, improved caching, loading and of course ease of use.
Installation
You can download the plugin here:  http://www.checkfront.com/downloads/checkfront-joomla-booking.zip.
To [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/images/joomla.png" style="float: right">After many requests,  we&#8217;re happy to announce our new plugin for the much loved <a href="http://www.joomla.org/">Joomla!</a>* CMS.  </p>
<p>As with our Wordpress plugin, the Checkfront Joomla plugins is a wrapper for our <a href="http://www.checkfront.com/new-dropbox">Dropbox</a>, but also adds extra session handling, improved caching, loading and of course ease of use.</p>
<h2>Installation</h2>
<p>You can download the plugin here:  <a href="http://www.checkfront.com/downloads/checkfront-joomla-booking.zip">http://www.checkfront.com/downloads/checkfront-joomla-booking.zip</a>.</p>
<p>To install it, in the Joomla Admin, go to <strong>Extensions / Install</strong> and provide the URL above under &#8220;<em>Install from URL</em>&#8220;, or upload the file manually to your plugins/content directory. </p>
<p>You&#8217;ll need to enable and configure the plugin in Joomla once installed.  To do so, go to &#8220;Extensions / Plugin Manager&#8221; and Enable the Checkfront Booking Plugin.  Click on it and supply your Checkfront Management Console URL and save it.  (Don&#8217;t have an account?  <a href="/start/">Sign-up</a>).</p>
<p><a href="http://www.checkfront.com/joomla/screenshot-2" rel="attachment wp-att-675"><img src="http://www.checkfront.com/wp-content/uploads/Screenshot-2.png" alt="" title="Screenshot-2" width="474" height="411" class="aligncenter size-full wp-image-675" /></a></p>
<h2>Use</h2>
<p>Assuming you have setup your inventory and preferences already on Checkfront, simply create a Page in Joomla, and where you want your Booking window to appear, enter the text:<br />
<strong>{checkfront}</strong> .</p>
<p>Enjoy!</p>
<p style="background: #fbfbfb; color: #777; font-size: .9em">*Checkfront is a service independent of, and not endorsed by the Joomla! Project, joomla.org and Open Source Matters.  Joomla! is a registered trademark of Open Source Matters.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/joomla/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Setting up Checkfront and Wordpress in under 5 minutes (Video)</title>
		<link>http://www.checkfront.com/5-min-setup</link>
		<comments>http://www.checkfront.com/5-min-setup#comments</comments>
		<pubDate>Sat, 27 Feb 2010 12:44:44 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Howto]]></category>
		<category><![CDATA[Integrate]]></category>
		<category><![CDATA[Setup]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=666</guid>
		<description><![CDATA[Here is a quick video showing a new Checkfront account being setup from start to finish, in under five minutes.  
In this scenario, we&#8217;re setting up an accommodation based business, adding some basic system settings, and integrating the customer front end booking with our Wordpress plugin.
Voila!  Ready for business.
(This isn&#8217;t intended to be [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a quick video showing a new Checkfront account being setup from start to finish, in under five minutes.  </p>
<p>In this scenario, we&#8217;re setting up an accommodation based business, adding some basic system settings, and integrating the customer front end booking with our Wordpress plugin.</p>
<p>Voila!  Ready for business.</p>
<p>(This isn&#8217;t intended to be a tutorial.)</p>
<div style="margin: 0 auto; margin:0; text-align:center;">
<script src="/demo/standard.js" type="text/javascript"></script></p>
<div id="CaptivateContent" style="margin: 0 auto; margin:0; text-align:center;">&nbsp;
    </div>
<p>    <script type="text/javascript">
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        so.write("CaptivateContent");
    </script><br />
    <script type="text/javascript">
        document.getElementById('Captivate').focus();
        document.Captivate.focus();
    </script>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/5-min-setup/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Checkfront Dropbox</title>
		<link>http://www.checkfront.com/new-dropbox</link>
		<comments>http://www.checkfront.com/new-dropbox#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:20:04 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Booking]]></category>
		<category><![CDATA[Integrate]]></category>
		<category><![CDATA[Widget]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=663</guid>
		<description><![CDATA[Hey!  Integrating Checkfront just got easier&#8230;  
You can now embed a Checkfront booking window virtually anywhere using our new Dropbox.  The Checkfront Dropbox is a compact, standards compliant XHTML / Ajax widget that embeds a real time interactive booking window into any web page &#8212; no programming required.
The Dropbox will adapt to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.checkfront.com/new-dropbox/dropin" rel="attachment wp-att-662"><img src="http://www.checkfront.com/wp-content/uploads/dropin.png" alt="" title="dropin" width="53" height="54" style="float: right" /></a>Hey!  Integrating Checkfront just got easier&#8230;  </p>
<p>You can now embed a Checkfront booking window virtually anywhere using our new Dropbox.  The Checkfront Dropbox is a compact, standards compliant XHTML / Ajax widget that embeds a real time interactive booking window into any web page &mdash; <strong>no programming required</strong>.</p>
<p>The Dropbox will adapt to your website style and layout, giving your users a truly integrated experience, while still giving you a powerful and secure booking process.</p>
<p>You can find your Dropbox widget by logging into your Checkfront Management Console and going to Extend / Integrate / Dropbox.  </p>
<p><strong>Here is a live demo of the Dropbox in action:</strong></p>
<div id="CF">
<script src="//demo.checkfront.com/www/client.js?v0.9" type="text/javascript"></script><br />
<a id="CF_id" class="demo.checkfront.com" href="http://www.checkfront.com/">Online Bookings by Checkfront</a></p>
</div>
<p>(If you are viewing this via an aggregator, see <a href="http://www.checkfront.com/new-dropbox">here</a>)</p>
<p>Your feedback is appreciated.</p>
<p>ENJOY!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/new-dropbox/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Checkfront adds servers in Europe</title>
		<link>http://www.checkfront.com/checkfront-expands-to-europe</link>
		<comments>http://www.checkfront.com/checkfront-expands-to-europe#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:06:06 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=511</guid>
		<description><![CDATA[To better service our European customers,  we&#8217;ve added new servers located in the United Kingdom.
We understand that network reliability is essential to your business.  Once fully migrated, European customers should see (even) faster response times when using Checkfront.


The new hosting facility is located in London England at Telecity Group’s state-of-the-art Powergate facility (tour) [...]]]></description>
			<content:encoded><![CDATA[<h3>To better service our European customers,  we&#8217;ve added new servers located in the United Kingdom.</h3>
<p>We understand that network reliability is essential to your business.  Once fully migrated, European customers should see (even) faster response times when using Checkfront.</p>
<div style="background: url('http://www.checkfront.com/wp-content/uploads/underground-sign_1.jpg'); height: 135px; border: solid 1px #ccc;">
</div>
<p>The new hosting facility is located in London England at Telecity Group’s state-of-the-art Powergate facility (<a href="http://www.datacenterknowledge.com/archives/2009/11/26/video-tour-telecity-powergate-data-center/" rel="external" target="_blank">tour</a>) with peering to many well connected providers including Deutsche Telekom, Interoute, Level3, PCCW-BTN, Telia and Tiscali. </p>
<p>Existing European customers will be migrated from the US to the new UK data center within the coming days.  Please note there should be little to no interruption in service, however everyone will be given a 24 hour notice before the move is made.  If you are in Europe but would like to continue to be hosted out of the US,  please file a support ticket.</p>
<p>Note: you can determine what data center you are in by logging into your Checkfront console and going to Manage / System.</p>
<p>For customers located within the United Kingdom, you&#8217;ll soon notice your url change from <em style="color: #666;">yourid</em><strong>.checkfront.com</strong> to <em style="color: #666; ">yourid</em><strong>.checkfront.co.uk</strong>.  Your checkfront.com domain will forward  indefinitely and no changes should be necessary on your end (exept for maybe your bookmarks!).</p>
<p>If you have any questions feel free to <a href="/contact/">contact us</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/checkfront-expands-to-europe/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to setup Paypal Website Payments with Checkfront</title>
		<link>http://www.checkfront.com/setup-paypal-standard-bookings</link>
		<comments>http://www.checkfront.com/setup-paypal-standard-bookings#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:21:37 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Howto]]></category>
		<category><![CDATA[Payment Processsing]]></category>
		<category><![CDATA[Paypal]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=472</guid>
		<description><![CDATA[
Paypal Website Payments Standard is a quick way to start accepting credit card payments for your bookings and reservations with Checkfront.   Unlike most payment processors, Paypal Website Payments Standard for Business requires no setup fees, no subscription fees, and no lengthy approval process.  
Assuming you have already created your Checkfront account, the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.checkfront.com/ext/paypal" style="float: right" class="r_pp" ><img src="/cfi/images/payment-options.png" /></a><br />
Paypal Website Payments Standard is a quick way to start accepting credit card payments for your bookings and reservations with Checkfront.   Unlike most payment processors, Paypal Website Payments Standard for Business requires no setup fees, no subscription fees, and no lengthy approval process.  </p>
<p>Assuming you have already <a href="/start/">created your Checkfront account</a>, the next thing you&#8217;ll need is a <a href="http://www.checkfront.com/ext/paypal" class="vpp" rel="external">Paypal Business Account (free)</a> &#8212; Sign-up and approval only takes a few minutes.  </p>
<p>Once your Paypal account has been activated, you&#8217;ll need to give Checkfront permission to add payments to your account:</p>
<ol>
<li>Login to Paypal</li>
<li>Go to your <strong>Profile</strong> in the main navigation bar.</li>
<li>Under the <em>Account Information</em> section, click on <strong>API Access</strong>.</li>
<li>From the <em>API Access</em> page, you&#8217;ll be presented with two options.  Select: <strong>Option 1, Add or Edit API Permissions</strong></li>
<li>From the next page supply the Checkfront API username where it asks  &#8216;<strong>Enter API account username</strong>&#8216;: <span style="padding: .2px; background: #fffb99">acct_api1.checkfront.com</span>. <br />* Enter it exactly as seen above &#8212; <strong>not your Checkfront URL</strong>.<br />
<br />
Check off and <strong>Express Checkout</strong> (&#8216;Direct Payment&#8217; if available), and click Submit to complete the setup with Paypal.<br />
Here is what the <strong>Give Third Party API Permission</strong> page should look like:<br />
<img src="/cfi/images/paypal-booking.png" alt="Paypal API Setup for Checkfront" style="border: solid 1px #ccc; padding: 5px; margin: 0 auto; "/>
</li>
<li>Lastly, you&#8217;ll need to supply your Paypal E-mail address in the <strong>Manage / E-commerce</strong> section of your Checkfront Management Console.</li>
</ol>
<p>It&#8217;s important to note that although there are no upfront or monthly fees with Website Payments Standard, Paypal charges a transaction fee anywhere from 1.9% to 3% per booking depending on your location and currency.   <a href="http://www.checkfront.com/ext/paypal" class="r_pp">More information on Paypal Websites Payment Standard</a>. </p>
<p>If Paypal isn&#8217;t for you, don&#8217;t fret, more payment processing options are on the way.  If there is a specific gateway you&#8217;d like to see, please <a href="/contact">let us know</a>!.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/setup-paypal-standard-bookings/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Wordpress Plugin for Checkfront</title>
		<link>http://www.checkfront.com/new-wordpress-plugin-for-checkfront</link>
		<comments>http://www.checkfront.com/new-wordpress-plugin-for-checkfront#comments</comments>
		<pubDate>Sat, 07 Nov 2009 23:20:14 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=356</guid>
		<description><![CDATA[You can now integrate the Checkfront Booking platform directly into your Wordpress Blog.   This plugin has been tested with Wordpress 2.8 and up, although it should work with versions 2.5 and up. 
Your testing and feedback are appreciated. Check here for more information and download.
]]></description>
			<content:encoded><![CDATA[<p>You can now integrate the Checkfront Booking platform directly into your Wordpress Blog.   This plugin has been tested with Wordpress 2.8 and up, although it should work with versions 2.5 and up. </p>
<p>Your testing and feedback are appreciated. Check <a href="http://www.checkfront.com/extend/wordpress">here for more information and download</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.checkfront.com/new-wordpress-plugin-for-checkfront/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Hospitality &amp; Tourism Glossary</title>
		<link>http://www.checkfront.com/hospitality-glossary</link>
		<comments>http://www.checkfront.com/hospitality-glossary#comments</comments>
		<pubDate>Fri, 14 Aug 2009 21:04:40 +0000</pubDate>
		<dc:creator>Jason Morehouse</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.checkfront.com/?p=171</guid>
		<description><![CDATA[The hospitality and tourism industry can be a complicated place to navigate, especially when dealing with large vendors and distributors.  Here is a quick glossary of some of the more commonly used terms.

ABA
American Bus Association; comprised of bus companies, operators and owners
Attendance Building
Marketing and promotional programs designed to increase attendance at conventions, trade shows, [...]]]></description>
			<content:encoded><![CDATA[<p class="hdr">The hospitality and tourism industry can be a complicated place to navigate, especially when dealing with large vendors and distributors.  Here is a quick glossary of some of the more commonly used terms.</p>
<dl>
<dt>ABA</dt>
<dd>American Bus Association; comprised of bus companies, operators and owners</dd>
<dt>Attendance Building</dt>
<dd>Marketing and promotional programs designed to increase attendance at conventions, trade shows, meetings, and events.</dd>
<dt>Attractions</dt>
<dd>General all-inclusive term travel industry marketers use to refer to products that have visitor appeal, like museums, historic sites, performing arts institutions, preservation districts, theme parks, entertainment and national sites.</dd>
<dt>AVHRM</dt>
<dd>Association of Vacation Home Rental Managers.</dd>
<dt>Bed Tax (Transient Occupancy Tax of TOT)</dt>
<dd>City or county tax added to the price of a hotel room.</dd>
<dt>Blocked</dt>
<dd>Hotel rooms held without deposit</dd>
<dt>Booked</dt>
<dd>Hotel rooms, airline tickets or other travel services held for a specific client.</dd>
<dt>Booking</dt>
<dd>Term used to refer to a completed sale by a destination, convention center, facility, hotel or supplier (i.e. convention, meeting, trade show or group business booking).</dd>
<dt>Business Travel</dt>
<dd>Travel for commercial, governmental or educational purposes with leisure as a secondary motivation.</dd>
<dt>Buyer</dt>
<dd>A member of the travel trade who reserves room blocks from accommodations or coordinates the development of a travel product.</dd>
<dt>Carrier</dt>
<dd>Any provider of mass transportation, usually used in reference to an airline.</dd>
<dt>Chambers of Commerce</dt>
<dd>Typically, a Chamber of Commerce will specialize in local tourism promotion.</dd>
<dt>Charter Group</dt>
<dd>Group travel in which a previously organized group travels together, usually on a custom itinerary.</dd>
<dt>C of C</dt>
<dd>Chamber of Commerce</dd>
<dt>Commissions</dt>
<dd>A percent of the total product cost paid to travel agents and other travel product distributors for selling the product to the consumer.  tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.</dd>
<dt>Conventions and Trade Shows</dt>
<dd>Major segment of travel industry business. Trade shows differ from conventions in that they have exhibit space that provides product exhibition and sales opportunities for suppliers, as well as information gathering and buying opportunities for customers.</dd>
<dt>Conversion Study</dt>
<dd>Research study to analyze whether advertising respondents actually were converted to travelers as a result of advertising and follow-up material.</dd>
<dt>Co-op Advertising</dt>
<dd>Advertising funded by two or more destinations and /or suppliers.</dd>
<dt>Cooperative Marketing</dt>
<dd>Marketing programs involving two or more participating companies, institutions or organizations.  tourism office by providing cash or in-kind contributions to expand the marketing impact of the tourism office&#8217;s program.</dd>
<dt>Cover</dt>
<dd>Each diner at a restaurant.</dd>
<dt>CTRLA</dt>
<dd>Car and Truck Rental and Leasing Association.</dd>
<dt>CVB</dt>
<dd>Convention and Visitors Bureau.</dd>
<dt>Destination</dt>
<dd>A hotel, resort, attraction, city, region, or state.</dd>
<dt>Destination Marketing</dt>
<dd>Marketing a city, state, country, area or region to consumers and trade.  tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.</dd>
<dt>Discounted Fare</dt>
<dd>Negotiated air fare for convention, trade show, meeting, group and corporate travel.</dd>
<dt>Discover America</dt>
<dd>Theme used by the Travel Industry Association and its marketing partners to market travel within the United States.</dd>
<dt>Fam Tours</dt>
<dd>Organized trips for travel agents, tour operators, tour wholesalers or other members of the travel trade for the purpose of educating and <em>familiarizing</em> them with tourism destinations. By seeing the destinations where they are sending travelers, the travel trade is better prepared to answer customer questions and promote travel to the location. Also called <em>fams</em> or <em>familiarization tours</em>.</dd>
<dt>Feeder Airport/City</dt>
<dd>An outlying city which feeds travelers to hubs or gateway cities.</dd>
<dt>FIT (Free Independent Travel)</dt>
<dd>Individual travel in which a tour operator has previously arranged blocks of rooms at various destinations in advance for use by individual travelers.  These travelers travel independently, not in a group, usually by rental car or public transportation.</dd>
<dt>Frequency</dt>
<dd>The number of times an advertisement appears during a given campaign.</dd>
<dt>Fulfillment</dt>
<dd>Servicing consumers and trade who request information as a result of advertising or promotional programs. Service often includes an 800 number, sales staff and distribution of materials.</dd>
<dt>Gateway or Gateway City</dt>
<dd>A major airport, seaport, rail or bus center through which tourists and travelers enter from outside the region.</dd>
<dt>GIT (Groups Independent Travel)</dt>
<dd>Group travel in which individuals purchase a group package in which they will travel with others along a pre-set itinerary.</dd>
<dt>Group Rate</dt>
<dd>Negotiated hotel rate for convention, trade show, meeting, tour or incentive group.</dd>
<dt>Head in Beds</dt>
<dd>Industry slang referring to the primary marketing objective of accommodations and most destinations &#8211; increasing the number of overnight stays.</dd>
<dt>Hospitality Industry</dt>
<dd>Another term for the travel industry.</dd>
<dt>Hub</dt>
<dd>An airport or city which serves as a central connecting point for aircraft, trains or buses from outlying feeder airports or cities.</dd>
<dt>Hub and Spoke</dt>
<dd>Air carriers use of selected cities as <em>hubs</em> or connected points for service on their systems to regional destinations.</dd>
<dt>Icon</dt>
<dd>A facility or landmark which is visually synonymous with a destination.</dd>
<dt>Incentive Travel</dt>
<dd>Travel offered as a reward for top performance and the business that develops, markets and operates these programs.</dd>
<dt>Inclusive Tour</dt>
<dd>A tour program that includes a variety of feature for a single rate (airfare, accommodations, sightseeing, performances, etc.)</dd>
<dt>International Marketing</dt>
<dd>Marketing a destination, product or service to consumers and the trade outside the of the United States.</dd>
<dt>Leisure Travel</dt>
<dd>Travel for recreational, educational, sightseeing, relaxing and other experiential purposes.</dd>
<dt>Market Share</dt>
<dd>The percentage of business within a market category.</dd>
<dt>Market Volume</dt>
<dd>The total number of travelers within a market category.</dd>
<dt>Mission (Sales)</dt>
<dd>A promotional and sales trip coordinated by a state travel office, conventional and visitors bureau or key industry member to increase product awareness, sales and to enhance image. Target audiences may include tour operators, wholesales, incentive travel planners, travel agents, meeting planners, convention and trade show managers and media. Missions often cover several international or domestic destinations and include private and public sector participants. Mission components can include receptions, entertainment representatives of the destination, presentations and pre-scheduled sales and media calls.</dd>
<dt>Motorcoach</dt>
<dd>Deluxe equipment used by most tour operators in group tour programs.  Amenities include reclining seats, bathrooms, air conditioning, good lighting and refreshment availability.</dd>
<dt>Net Rate</dt>
<dd>The rate provided to wholesalers and tour operators that can be marked up to sell to the customer.</dd>
<dt>No Show</dt>
<dd>A customer with a reservation at a restaurant, hotel, etc. who fails to show up and does not cancel.</dd>
<dt>NTA</dt>
<dd>National Tour Association, comprised of domestic tour operators.</dd>
<dt>Occupancies</dt>
<dd>A percentage indicating the number of bed nights sold (compared to number available) in a hotel, resort, motel or destination.</dd>
<dt>Package</dt>
<dd>A fixed price salable travel product that makes it easy for a traveler to buy and enjoy a destination or several destinations. Packages offer a mix of elements like transportation, accommodations, restaurants, entertainment, cultural activities, sightseeing and car rental.</dd>
<dt>Peaks and Valleys</dt>
<dd>The high and low end of the travel season. Travel industry marketers plan programs to build consistent year-round business and event out the <em>peaks and valleys</em>.</dd>
<dt>Person Trip Visit</dt>
<dd>Every time a person travels more than 100 miles (round-trip) in a day or stays overnight away from their primary domicile, whether for business or leisure purposes, they make one <em>person trip visit</em>.</dd>
<dt>Pow Wow</dt>
<dd>The largest international travel marketplace held in the United States, sponsored by the Travel Industry Association of America.</dd>
<dt>Press/Publicity Release</dt>
<dd>A news article or feature story written by the subject of the story for delivery and potential placement in the media.</dd>
<dt>Press Trips</dt>
<dd>Organized trips for travel writers and broadcasters for the purpose of tourism destinations. Often, journalists travel tourism of a DMO.</dd>
<dt>Property</dt>
<dd>A hotel, motel, inn, lodge or other accommodation facility.</dd>
<dt>Rack Rate</dt>
<dd>The rate accommodations quote to the public. Group rates, convention, trade show, meeting and incentive travel rates are negotiated by the hotel and program organizers.</dd>
<dt>Reach</dt>
<dd>The percentage of people within a specific target audience reached by an advertising campaign.</dd>
<dt>Receptive Operator</dt>
<dd>Specialists in handling arrangements for incoming visitors at a destination including airport transfers, local sightseeing, restaurants, accommodations, etc.  Receptive operators can be a travel agent or tour operator.</dd>
<dt>Repeat Business</dt>
<dd>Business that continues to return, thereby generating increased profits.</dd>
<dt>Reservation Systems (Automation Vendors)</dt>
<dd>Computerized systems leased to travel agencies offering airline, hotel, car rental and selected tour availability and bookings.  Systems are affiliated with major carriers, including American (Sabre), United (Apollo), Eastern (System One), TWA (PARS), and Delta (DATAS II) and feature flight schedules of the sponsoring and other carriers, plus additional travel products.</dd>
<dt>Retail Agent</dt>
<dd>A travel agent.</dd>
<dt>Retailer</dt>
<dd>Another term for travel agents who sell travel products directly to consumers.</dd>
<dt>Room</dt>
<dd>Double: No guarantee of two beds; Double Double: Two double beds (or two queens or kings); Twin: Two twin beds (or two doubles or queens)</dd>
<dt>Room Blocks</dt>
<dd>Several rooms held for a group.</dd>
<dt>Sales Mission</dt>
<dd>Where suppliers from one DMO travel together to another state of country for the purpose of collectively promoting travel to their area. Sales missions may include educational seminars for travel agents and tour operators.</dd>
<dt>Sales Seminar</dt>
<dd>An educational session in which travel agents, tour operators, tour wholesales or other members of the travel trade congregate to receive briefings about tourism destinations.</dd>
<dt>Shells</dt>
<dd>A marketing and sales promotional piece that depicts a destination, accommodation or attraction on the cover and provides space for copy to be added at a later date. Usually shells fit a number 10 envelope.</dd>
<dt>Site Inspection</dt>
<dd>An assessment tour of a destination or facility by a meeting planner, convention or trade show manager, site selection committee, tour operator, wholesaler or incentive travel manager to see if it meets their needs and requirements prior to selecting a specific site for an event. After site selection, a site inspection may be utilized to make arrangements.</dd>
<dt>Spouse Program</dt>
<dd>Special activities planned for those who accompany an attendee to a convention, trade show or meeting. Note that programs today are not simply for women, but rather for men and women, spouses and friends. Programs must be creatively designed to interest intelligent and curious audiences.</dd>
<dt>Supplier</dt>
<dd>Those businesses that provide industry products like accommodations, transportation, car rentals, restaurants and attractions.</dd>
<dt>Target Audience/Market</dt>
<dd>A specific demographic, sociographic target at which marketing communications are directed.</dd>
<dt>Target Rating Points</dt>
<dd>TRPÕs are a statistical measurement which allows one to evaluate the relative impact of differing advertising campaigns.</dd>
<dt>Tariff</dt>
<dd>Rate of fare quoted and published by a travel industry supplier (i.e. hotels, tour operators, etc.) Usually an annual tariff is produced in booklet form for use in sales calls at trade shows.</dd>
<dt>TIA</dt>
<dd>Travel Industry Association of America.</dd>
<dt>TOT</dt>
<dd>Transient Occupancy Tax.</dd>
<dt>Tour Operator</dt>
<dd>Develops, markets and operates group travel programs that provide a complete travel experience for one price and includes transportation (airline, rail, motorcoach, and/or ship), accommodations, sightseeing, selected meals and an escort. Tour operators market directly to the consumer, through travel agents and are beginning to be listed on computerized reservation systems.</dd>
<dt>Tour Wholesaler</dt>
<dd>An individual or company that sells tour packages and tour product to travel agents. Tour wholesalers usually receive a 20% discount from accommodations, transportation companies and attractions and pass on a 10 to 15% discount to the retail agent.  Tourism</dd>
<dt>Tourist /Visitor /Traveler</dt>
<dd>Any person who travels either for leisure or business purposes more than 100 miles round-trip in a day or who stays overnight away from his/her primary domicile.</dd>
<dt>Transient Occupancy Tax</dt>
<dd>TOT or bed tax is a locally set tax on the cost of commercial accommodations and campgrounds.</dd>
<dt>Travel</dt>
<dd>Leisure and other travel including travel for business, medical care, education, etc.  tourism.</dd>
<dt>Travel Agent</dt>
<dd>An individual who arranges travel for individuals or groups. Travel agents may be generalists or specialists (cruises, adventure travel, conventions and meetings.) The agents receive a 10 to 15% commission from accommodations, transportation companies and attractions for coordinating the booking of travel. They typically coordinate travel for their customers at the same or lower cost than if the customer booked the travel on his/her own.</dd>
<dt>Travel Product</dt>
<dd>Refers to any product or service that is bought by or sold to consumers of trade including accommodations, attractions, events, restaurants, transportation, etc.  <strong>Travel Seasons </strong>- Travel industry business cycles including: Peak: Primary travel season Off Peak: Period when business is slowest Shoulder: Period between peak and off peak periods when business is stronger, but has room for growth.</dd>
<dt>Travel Trade</dt>
<dd>The collective term for tour operators, wholesalers and travel agents.</dd>
<dt>Traveler</dt>
<dd>Definitions very, but in general a traveler is someone who leaves their own economic trade area, (usually going a distance of a minimum of fifty to one hundred miles) and stays overnight.</dd>
<dt>Visitors Center</dt>
<dd>Travel information center located at a destination to make it easier for visitors to plan their stay; often operated by a convention and visitors bureau, chamber of tourism promotion organization.</dd>
<dt>Vouchers</dt>
<dd>Forms or coupons provided to a traveler who purchases a tour that indicate that certain tour components have been prepaid. Vouchers are then exchanged for tour components like accommodations, meals, sightseeing, theater tickets, etc. during the actual trip.</dd>
<dt>Wholesaler</dt>
<dd>Develop and markets inclusive tours and individual travel programs to the consumer through travel agents. Wholesalers do not sell directly to the public.</dd>
</dl>
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